Fitness & Wellness
Rent is due whether the gym is packed or empty. We help you plan for both.
The Overhead Never Stops
Rent. Equipment loans. Insurance. That build-out you financed when you opened. These bills show up every month regardless of how many people walked through the door.
Fitness is a high fixed cost business. When it’s working, the margins are great. When it’s slow, those costs don’t budge. A bad quarter can undo a good year if you’re not watching.
We help you see the numbers clearly enough to plan around them. Not just what came in this month, but what’s coming next and whether it’s enough.
Membership Math Is Tricky
You have 200 members. But three cancelled yesterday. Five are on freeze. Eight had failed payments that may or may not retry successfully. What’s your actual recurring revenue right now? Most gym owners couldn’t tell you.
Then add class packs, drop-ins, personal training sessions, and retail. Multiple revenue streams, different margins, all flowing into the same bank account. It blurs together fast.
Recurring Revenue
Recurring Revenue
Active memberships, freezes, cancellations, failed payments. We track what you’re actually collecting, not what your software says you should be.
Revenue by Type
Revenue by Type
Memberships vs class packs vs training vs retail. Different margins, different value. We break it out so you can see what’s driving the business.
January Is a Lie
The gym is packed. Sign-ups are through the roof. You feel great about where things are heading. Then February comes. March. By June, half those resolutions have quit and your cash flow remembers what normal looks like.
The January rush is real. But it’s not the business. The business is the other eleven months. We help you plan around the cycle instead of getting fooled by it every year.
Seasonality Planning
Seasonality Planning
Build reserves during the rush. Know your baseline. Don’t let a strong January convince you to spend money you’ll need in July.
Cash Flow Forecasting
Cash Flow Forecasting
What does the next quarter look like based on current membership trends? We help you see it before you live it.
Who We Work With
Gyms, CrossFit boxes, yoga and pilates studios, cycling studios, martial arts schools, dance studios, personal training studios. Different models, same underlying challenge: high overhead and revenue that fluctuates more than you’d like.
Monthly Bookkeeping
Monthly Bookkeeping
Books closed every month. Memberships, expenses, and cash flow visible and accurate. No more guessing.
Trainer Classification
Trainer Classification
Employees or contractors? The IRS has opinions. We make sure your trainers are classified correctly and the paperwork supports it.
Utah's Trusted Bookkeeping Firm
First Step:
Start With a Call
Tell us what's going on and we'll let you know if we can help. We'll ask a few questions and give you a straightforward quote.